Week 2 EOC Ethical Advertising

An ad that I found to be among the unethical ones was a print ad from Burger King promoting their new “super seven inch” sandwich. For this limited promotion in Singapore, Burger King decided to take a turn with the feeling of their advertisements to make it a more sexual one. Advertising companies haven’t been shy to use sex in ads and is an effective way to get consumer attention

“It stops and gets people's attention, but they generally don't go further and get any kind of motivation of interest in the product itself." In the ad a blonde girl with a short bob appears to be astonished by the sandwich & displays her wide-open mouth and the sandwich right in front of her. There seem to be a lot more companies tip toeing around sexual advertisements. To consumers this may seem not appealing and quite untasteful. The print ad for the "BK Super Seven Incher" shows the "mind-blowing" sandwich near the open mouth of a wide-eyed, red-lipsticked woman accompanied by the suggestive tagline: "It'll blow your mind away, fill your desire for something long, juicy and flame-grilled," the ad continues. This is a bad advertisement and leaves little for the consumers to imagine, but it turned to be a good thing for Singapore. “The campaign is supported by the franchisee in Singapore and has generated positive consumer sales around this limited time product offer in that market.”

http://www.foxnews.com/story/2009/06/30/critics-cringe-at-ad-for-burger-king-latest-sandwich/

Week 1 BOC My Voice

21 year old fashion enthusiast. When I'm not being a full time college student or a part time employee, I enjoy DIYing, watching Netflix, browsing the internet, and spending quality time with my family. I am inspired easily & I thrive on constantly exercising my mind. You can do anything you set your mind to and if your dreams don’t scare you, they’re not big enough. Passion is something you follow and I intent to follow my dreams and passions for the rest of my life. 

EOC: Week 1 Volkswagen Lemon Ad

Lemon? Why Would Volkswagen call their own vehicle a lemon? This famous car ad captured the attention of millions of people and create a whole new revolution for advertising. This ad had everything; it's funny, persuasive, and connects to the consumers. Volkswagen knew the Beetle wasn't the cutest car on the block, but the car had value & lots of it. It was more expensive to buy new then competitors cars, but the car held its worth. A used Beetle was still more expensive than the others out there. That says something. For the rest of the decade VW kept their unconventional ad campaign rolling. Unafraid to do full-page advertisements featuring their Beetle from many years back (their design hardly changed in 10 years), Beetles floating in water (the unique design was almost water tight), and touting how their car was often the cheapest to buy new and the most costly to buy used. Their game of turning seeming faults into benefits was a major hit, and left the other car companies so far in the dust they never really caught up. But why Lemon? Volkswagen too lots of time and effort into making sure everything was perfect before they shipped them out to lots. In their "Lemon" campaign, a shiny new looking Beetle appeared on the page. Nothing looked wrong with it. The text underneath the picture stated that "The chrome strip on the glove compartment is blemished and must be replaced. Chances are you wouldn't have noticed it; Inspector Kurt Kroner did." At the time, there was a team dedicated to say "NO". They observed every flaw and imperfection and refused to let the car go any further. Because of Volkswagens process of analyzing and advertising, the Beetle has stuck with Americans and has improved in every way possible. “We pluck the lemons, you get the plums”.