An ad that I found to be among the unethical ones was a
print ad from Burger King promoting their new “super seven inch” sandwich. For
this limited promotion in Singapore, Burger King decided to take a turn with
the feeling of their advertisements to make it a more sexual one. Advertising
companies haven’t been shy to use sex in
ads and is an effective way to get consumer attention
“It stops and gets people's attention, but they generally don't go
further and get any kind of motivation of interest in the product itself."
In the ad a blonde girl with a short bob appears to be astonished by the
sandwich & displays her wide-open mouth and the sandwich right in front of
her. There seem to be a lot more companies tip toeing around sexual
advertisements. To consumers this may seem not appealing and quite untasteful. The print ad for the "BK Super Seven Incher" shows
the "mind-blowing" sandwich near the open mouth of a wide-eyed,
red-lipsticked woman accompanied by the suggestive tagline: "It'll blow
your mind away, fill your desire for something long, juicy and
flame-grilled," the ad continues. This is a bad advertisement and
leaves little for the consumers to imagine, but it turned to be a good thing
for Singapore. “The campaign is supported by the franchisee in Singapore and has
generated positive consumer sales around this limited time product offer in
that market.”
http://www.foxnews.com/story/2009/06/30/critics-cringe-at-ad-for-burger-king-latest-sandwich/
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