Friday, August 8, 2014

Week 4 BOC Jerry Delle Femina

Who is Jerry Delle Femina?

He is a legendary advertising visionary, book writer, restaurant owner and inspiration for the popular show Mad Men.  He first began when he became a junior copywriter in 1961. In 1967 he founded his own agency Della Femina Travisano & Partners. The company was huge and nearly brought in $250 million a year. During this time, he worked with accounts like Meow Mix, Pan Am, Beck’s Beer, Blue Nun Wine, Chemical Bank, and Dow Brands. He left that agency in 1992 and took a 6 month hiatus where he opened up two successful restaurants in New York and that same year he opened up another agency called Jerry Inc. Jerry is also a book writer and wrote From The Wonder Folks Who Gave You Pearl Harbor, which was a best seller, and An Italian Grows in Brooklyn, which didn’t really sell at all.




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