In the feminist video we watched in class, I learned a lot
of interesting things that caught my attention and made me look at
advertisements differently. Women have been used as “accessories” in todays
advertisements and most of the time they are a bit revealing or have some sort
of sexual look about them. While watching the video I noticed a change….women
were being recognized as being independent and powerful among the men, which
was different back then. Today it is common, but still not fully accepted. The
first ad is an ad for Wonderbra. It marketed towards women and says “I can’t
cook. Who cares?” meaning that it doesn’t matter if the women wearing the
Wonderbra cant cook, she has large breasts and that’s all that matters! This ad
is degrading towards women and shows women that being smart doesn’t matter, as
long as your breasts are large. In the second ad, this Dove campaign celebrates
women for their bodies and who they are. In the third ad, Dolce & Gabbana
feature an ad for their clothing and shows a women laying on the floor with her
pelvis lifted towards the air while one man straddles her and three more men
are standing around her. This ad just looks off-putting and again shows women as
an accessory.
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